RoundMap™ is a Positive Organizational Development & Change Framework. Powered by a Continuous Revenue Engine, RoundMap helps to build a resilient, sustainable, adaptive, innovative, and customer-focused value-creation powerhouse.
The framework is the outcome of a study of seven years by Edwin Korver, Founder of CROSS-SILO, after exploring the root causes of siloization and alienation and preventing these negative aspects from undermining a firm’s growth potential.
The image above represents the RoundMap™ Framework, drawn as four concentric circles. Let’s have a closer look at the image, taken from the inside out:
First Level of Truth
In the center, you’ll find the 4c Cycle of Change to maneuver the firm through and past the Transformation Zone. We call it the first level of truth:
- Change Inward | What is feasible? What are our core strengths? What excites us? What are we great at?
- Change Upward | What is desirable? What is possible when we align our core strengths?
- Change Outward | What is viable? What do we need to start/change/stop to make it work?
- Change Onward | What is sustainable? Do customers value our products and services? Or should we pivot?
Its color, turquoise, is the color of calmness and clarity. Turquoise stabilizes emotions and increases empathy and compassion. It emits a cool, calming peace, boosts positive mental energy that improves concentration and clarifies our mind, and creates a balance that clears the path to spiritual growth.
Second Level of Truth
Around it, we’ve mapped four leading components, corresponding to four leadership roles (create a vision, execute strategy, inspire trust, and coach potential), constituting the second level of truth:
- Vision | A clear picture of your firm’s future.
- Strategy | Where to play and how to win (hearts).
- Purpose | Bringing your values to life.
- Mission | Specifics of your day-to-day operation.
Its color, brown, is the color of stability and reliability. Brown is dependable and comforting. A great counselor and a friend full of wisdom. You can count on its help if you need an honest opinion, support, and protection. It stabilizes us, helps us stay grounded, and inspires us to appreciate the simple things in life.
Third Level of Truth
Next, we’ve mapped four managing components around it corresponding to four management functions (planning, organizing, leading, and controlling), representing the third level of truth:
- Business Plan | What’s the business model? What’s the customer’s Job to be Done?
- Product Plan | Customer Value Creation.
- Customer Plan | Customer Value Delivery.
- Growth Plan | Customer Value Capture.
Its color, blue, is the color of trust and loyalty. Blue has a calming and relaxing effect on our psyche, giving us peace, confidence, and security. It dislikes confrontation and too much attention, but it is an honest, reliable, and responsible color, and you can always count on its support.
Ultimate Level of Truth
Last but not least, on the outer skirts, we’ve mapped four action components. This is what we refer to as the fourth and Ultimate Level of Truth™:
- Marketing | Exploring, creating, and delivering value to meet the needs of a target market.
- Sales | Activities related to selling or the number of goods sold in a given targeted period.
- Service/support | Assistance and advice provided to customers.
- Customer Success | The process of increasing customers’ satisfaction while using a product or service.
Its color, yellow, is the color of happiness and optimism. Yellow is a cheerful and energetic color that brings fun and joy to the world. It makes learning easier as it affects the logical part of the brain, stimulating mentality and perception. It inspires thought and curiosity and boosts enthusiasm and confidence.
And finally, you’ll notice the components of the P.A.C.E. formula, which paints the overall picture:
- Positioning | Competitive, customer, product, or value differentiation (also: mental image).
- Activating | Converting the right kind of customers.
- Committing | Honoring our promises to live up to the customer’s expectations.
- Elevating | Use customer feedback and competitive analysis to increase customer value.
Like throwing a rock in a pond, causing a circular ripple effect that moves from the center outward, the transformation has to start by showing leadership by engaging the whole human system in Positive Inquiry. In the Transformation Zone, firms must shift their priorities and KPIs from reductionists’ efficiencies to constructionists’ potentialities while realizing that it will take some time for the new opportunities for growth to gain momentum.
RoundMap as an acronym
While RoundMap is a portmanteau of the words ’roundtrip’ and ‘roadmap,’ one could consider it an acronym: R for Reaching, O for Offering, U for Understanding, N for Nurturing, D for Delivering, M for Measuring, A for Appreciating and Aspiring, and finally, P for Positioning, Promising, Progressing, and Pivoting.